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Ads (SEA / Social Ads)
Generate useful enquiries with clean steering: targeting, messaging, tracking, optimisation.

AccueilAds (SEA / Social Ads)

Acquisition with control

Advertising is not a magic button. It becomes a measurable lever when targeting is tight, tracking is correct, and improvements are continuous (ads, landing pages, audiences).

CIT-A approach: clean campaigns (tracking, consistent message, controlled budget) and steering focused on useful enquiries, not vanity metrics.

What you get

  • Full setup: objectives, audiences, messages, budgets, exclusions.
  • SEA: search intent, brand vs non-brand, extensions, negative keywords.
  • Social Ads: targeting, creatives, lead forms, remarketing (with a proper base and consent).
  • Tracking: conversions, events, UTM, dashboards.
  • Optimisation: weekly iterations (or based on volume) + learning.

Common pitfalls

  • Launching without pages: no clear offer, no proof, weak CTA.
  • Under-tracking: missing conversions, no UTM, vague goals.
  • Targeting everyone: broad audiences, diluted budget, generic messages.
  • Forced promises: « guaranteed » ROI/conversion (not realistic).

Who it’s for (and when it’s not)

We qualify first, then spend.

Good fit

  • You have a clear offer (service/product/geo).
  • You want faster enquiries and to learn what converts.
  • You accept a test phase (step-by-step improvements).
  • You can handle leads (calls, meetings, follow-up).

See recommendations

Not ideal

  • No convincing page and no clear offer.
  • You expect guaranteed ROI within days.
  • You cannot follow up on enquiries.

In that case, we often start with landing pages and/or SEO/GEO.

Prerequisites (so it can work)
Strong campaigns rely on measurability and a clear promise.

  • A clear offer and landing pages (existing or to be built).
  • Account access: Google Ads / Microsoft Ads / Meta/LinkedIn (per channels).
  • Tracking: GA4/Tag Manager (or equivalent) + cookie consent if required.
  • Geo & language: Belgium (regions/cities) + FR/NL/EN if relevant.

How we work

  1. Scope: realistic goals, offer, geo, audiences, budget.
  2. Setup: accounts, tracking, UTM conventions, pages, creatives.
  3. Testing: ad/creative variants + landing pages (if enough volume).
  4. Optimisation: iterative (search terms, negatives, targeting, bidding, creatives).
  5. Reporting: simple reading (what works / what costs / next actions).

SEA (Google/Microsoft)

We capture high-intent searches. We also protect your brand and reduce waste through negative keywords.

  • Campaign/ad group structure
  • Extensions and relevant pages
  • Search terms & exclusions

Social Ads (Meta/LinkedIn, etc.)

We work on the offer and creatives. Remarketing comes later, once the base is strong (and compliant).

  • Creatives: angles, formats, rotation
  • Audiences: testing and narrowing
  • Lead forms or landing pages

Steering & reporting
We track what matters and explain decisions.

  • Lead quality: relevant enquiries, contact rate, meeting rate.
  • Cost: cost per lead, cost per opportunity (if CRM).
  • Coverage: impression share (SEA), frequency (social), creative fatigue.
  • Journey: landing page conversion, drop-off, micro-conversions.

FAQ

Short, clear, no artificial promises.

Budget & timing

I don’t know without context. It depends on geo, competition, and goals (leads/sales). We can start small and scale if signals are good.
First data comes quickly, but stabilisation often requires multiple iterations (tests, optimisation, creatives). We avoid fixed timeline promises.

Tracking & compliance

Not strictly, but you need reliable measurement. The key is tracking conversions and being able to interpret the data.
Depending on tracking choices, consent may be required. We recommend a transparent and compliant setup (banner, policies, tags).

Lead quality

By improving the offer, messaging, exclusions (SEA), and qualification (form/landing page). Remarketing alone won’t fix weak targeting.
Yes. Campaigns perform better with landing pages designed for one action (enquiry, meeting, purchase).

Ask for a quick ads review

Share your offer, geo (Belgium/nearby) and your goal. We propose a simple plan: campaigns, pages, tracking, next actions.

Horaire d'ouverture

  1. Lundi à vendredi
    09:00
    17:00
  2. Weekend & fériés
    Fermé

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Informations

Customer Services

  • Stationsstraat 131
    Merchtem - Belgique

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